Customer Service Management Practices of Tagum Water District: A Case Study

This study identified the Customer Service Management (CSM) practices of Tagum Water District (TWD) from perspective its customers and customer service personnel as to how TWD responded addressed inquiries, requests, complaints. The Evolution by Blake Morgan serves foundation for study's theoretical framework. Focus groups in-depth interviews were used get data. findings showed that although both staff agreed good service, they also encountered some issues challenges when processing transactions, such limited channels disseminating information constrained access service. Thus, it is recommended provide innovations on technology offers keep up with evolving needs internal external customers.